SAMSUNG x spider-man
To celebrate the launch of the Galaxy Z-Series, Samsung partnered with Spider-Man: Brand New Day to bring its next generation of foldable devices into one of entertainment’s biggest cultural moments.
With Galaxy products appearing in the film, we extended the partnership beyond the big screen through an integrated, social-first campaign. From original content featuring talent like Halle Bailey to paid media, limited-edition packaging, and creative supporting carrier and retail partners, we built a connected campaign designed to turn blockbuster excitement into product discovery.
At the center was the Galaxy Z Fold8, introducing an entirely new form factor and giving audiences a new reason to unfold what’s possible.
