LOCTITE
From big renovations to weekend DIY projects, Loctite was looking for creative ways people use their products to upcycle and breathe new life into their homes. We created several projects which showcased both Loctite adhesives as well as foams.
Taking the form of 15 second videos, we told 4 stories tying in Loctite’s existing Second Chance campaign, multiple products, and spotlighting their new recyclable packaging.
This campaign is supported by upcycling projects on Loctite.com, an online banner/video campaign, and a bevy of social media content.